La Salle advise on sale of 100-year old leisure retailer
La Salle are pleased to announce the completion of another deal.
La Salle advised Yorkshire Caravans & Motorhomes in a deal which sees a local entrepreneur taking the reigns of this long-established leisure retailer after 100 years ownership within the same family.
Deal summary:
La Salle was instructed to assist with the sale and several potential trade buyers were sourced, vetted, and courted.
Ultimately, a local entrepreneur Jason Cooper, trading under Purosangue Ltd, who saw the value and potential in the company, was the favourable bidder and following extensive DD, including FCA approval, the deal completed just before Easter 2026.
Company background:
Founded in 1926 and based in Bawtry near Doncaster; Yorkshire Caravans (formerly Yorkshire Caravans of Bawtry) are the oldest and largest independent retailer of caravans, motorhomes, awnings and leisure accessories in the UK.
Operating from a 35-acre site (owned by the business), the company also offers extensive storage solutions for caravan & motorhome owners and boasts a £50m+ revenue for 2026.
Retaining the family ownership and values, third generation owner Jon Goulden has steered the development of the business since 1999.
Matt Dillon, Partner at La Salle commented:
"It was an absolute pleasure to work with Jon Goulden and the management team to transact on this deal.
It has been in the Goulden family for 100 years, so it was a special deal to advise on.
I must thank Mills & Reeve, especially Alexandra Keane and Chris Ross, for their tireless work on the deal and wish Jason Cooper and the team at Purosangue all the best for the future of the business."
Jason Cooper at Purosangue added:
“This is a business with strong foundations, a great team and a loyal customer base. Jonathan and his team have built something exceptional.
Our focus now is to build on that success, improve performance across the business and continue delivering a best-in-class customer experience. There is significant opportunity ahead, and we intend to realise it.”
Jonathan Goulden also commented:
“It’s been an incredible journey for our family. I’m proud of what we’ve built and the team behind it. After 100 years, this felt like the right moment to pass the business on. I’m confident Jason and his team will take it forward with energy and ambition.
I'd like to thank Matt and the team at La Salle for their professionalism and dedication throughout the process, and Mills & Reeve for their expert legal guidance.
It's been a privilege to serve our customers and the wider caravanning community, and I look forward to seeing the business go from strength to strength.”
Advisors:
Corporate Finance (to Yorkshire Caravans) – La Salle Corporate (Matt Dillon)
Legal – Mills & Reeve
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